As a founding member of the brand, Andrea partnered closely with the founder to build Dodiee from the ground up, shaping its vision from concept through execution. She led product concept development, design, and collection development in collaboration with Italian manufacturing partners, helping establish a distinctive brand identity rooted in elevated design, quality craftsmanship, and a clear market position.

The inaugural campaign was designed to introduce the brand's signature pieces while defining its visual language and emotional tone. By aligning product, styling, and creative direction around the collection's hero styles, Andrea helped establish a cohesive brand narrative that created a strong first impression and laid the foundation for the brand's future growth.