ABOUT

My career sits at the intersection of product, brand, and image, shaped by early training in fashion design and expanded through roles in product strategy, styling, and creative direction. Beginning in textile and knitwear design at Alexander Wang, I developed a deep understanding of how garments are built, how they move, and how they resonate with the customer.

Over time, I’ve translated that foundation into a broader, more strategic lens; one that connects product development with brand storytelling and market positioning.From shaping seasonal strategies and assortment architecture to directing styling, campaigns, and e-commerce, I create cohesive fashion narratives that balance trend relevance with commercial performance.

I approach brand building as a holistic process, where product, narrative, and customer experience are inseparable. By aligning each of these elements, I develop elevated fashion experiences that strengthen brand identity, foster emotional connection, and deliver measurable business impact.